https://books.iorpress.org/index.php/ior/issue/feed 2023-12-13T11:11:05+00:00 Dr. Pratima Verma Ph.D editor@books.iorpress.org Open Monograph Press <p><strong>IOR INTERNATIONAL PRESS</strong>&nbsp;is a premier global book publisher of science, technology, medical, arts, language and sports resources, which provide in-depth knowledge and advance understanding between researchers, academics, professionals and students with the platform they need to share and realize their ideas.</p> <p>We have incredibly diverse publishing policies, ethically trusted content by professional expert authors, evaluating its quality and whether it supports aim of furthering education and disseminating knowledge and distribution their knowledge by market focused to our readers worldwide, whichever format (print and digital) suits them best. Our publishing covers readers from students to academics, general readers to researchers and individuals&nbsp;to institutions.</p> https://books.iorpress.org/index.php/ior/catalog/book/47 2023-12-13T11:11:05+00:00 Sharmila K sharmila.k@kpriet.ac.in Senthil Kumar S senthisl@gmail.com Vigneshwaran C vissj@gmail.com Lakshmi Saranya S laskshi@gmail.com

<p>Language is our foremost means of communication. It's the technique through how we communicate with the other people about our thoughts and ideas very clearly. There are many myriad languages spoken throughout the world. In addition to an assortment of regional local languages, each country has its own national language that is spoken and understood by its every citizen. Millions of people speak only a small amount of some specified languages, whereas millions speak others. English is a most significant language in the contemporary world because it is known as the Universal Language and is spoken in nearly all over the countries. English may not be the language that is spoken the most, but it is the official language of many nations. It is evaluated that a greater number of people prefer and give importance to English language for communication. The primary language of instruction in schools continues to be English. The English language is used in a considerable number of narratives. There is no choice but to choose English if one wishes to pursue their higher education in fields like technology, medicine, or space research.</p> <p>The digital marketing equivalent of the classic marketing communications mix is called digital marketing communications. In the past, the offline world would use a marketing communication mix that comprised sponsorship, direct marketing, personal selling, advertising, public relations, and advertising. Some or all of these technologies, which are tailored to the challenges of online marketing, will be used in digital marketing communications. of course, there will also be cutting-edge web technologies used as part of the digital marketing communications mix. Digital media channels, which are used in both online and offline campaigns, are the online analogues. Display ads, pay-per-click advertising, search engine optimization, and affiliate marketing are just a few examples of the digital marketing communications techniques. These and other topics will be covered by marketing professors; nonetheless, we shouldn't overlook the significance of social media marketing.</p>

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